Offering this service will help drive in-store traffic and sales. Implement click-and-collectĬlick-and-collect has been around for a while now, but COVID-19 has accelerated its adoption. Maxwell’s doesn’t have an ecommerce site, but thanks to Pointy, customers can still explore the store’s products online.Shortcode Thanks to Pointy, Maxwell’s products are visible to shoppers in the area.ĭuring the pandemic, Maxwell’s Pointy page was getting so much traffic that Lisa linked it to her current store website. Because of the pandemic, many more shoppers are browsing retail inventories online before making it to the store. Maxwell’s of Chelmsford has been using Pointy for two years, though they’ve gotten more value out of it when COVID-19 hit. We can see this in action in Maxwell’s of Chelmsford, a retailer in Massachusetts that sells lawn and garden supplies, animal feed, and pet food. If you’re using Vend, for example you can connect Vend and Pointy, and your inventory data will automatically be displayed on your Business Profile on Google Search and Maps when consumers search for your business name or, potentially, for a product that you have in stock. Leverage a solution like Pointy, which allows you to display your in-store products on Google without manually re-entering your inventory data. Take your Google listing to the next level by displaying your inventory in Google Search and Maps.
Display your local inventory in Google Search and Maps Which listing do you think gets more traffic: the one on the left, which contains detailed info, reviews, and lots of photos? Or the plain listing on the right? As far as appearances go, we’re willing to bet that the company on the left gets more business. It takes a bit of extra time, but doing this will make your listing more attractive and, as a result, drive more traffic to your location and website.Ĭonsider the example below. Lots of visual content including recent photos, and if possible, a virtual tour of your store.Name, address and phone number (Important: Ensure that these details are identical to what’s listed on your site and any other listings.).When creating your profile, add in as many details as possible. You can do this by setting up business listings on Google, Yelp, Facebook, and other platforms. If you sell baby clothes, for example, then you want nearby customers to find your business whenever they run a search for “baby clothing store near me.” Make sure that you’re showing up whenever they conduct a search relevant to your business. Now more than ever, consumers are turning to Google to find stores and products. Ensure that your store shows up in online search results
#Super health club change screen size how to
Hire the right people, and make sure you have a strong communication and training procedure in place so that employees know exactly what to do in-store.Īre you a Vend customer? Click below to learn how to set sales targets for your team members. The last thing you want is for shoppers to call you out for now walking the talk. The retailer keeps shoppers posted by delivering health and safety info via:Īnd see to it that your in-store employees are actively implementing those measures. Target is one example of a store that covers all of its channel when communicating COVID-19 updates. Explain all that you’re doing to keep people safe in your location, then use multiple channels to get the word out. To win them over, start by clearly communicating your health and safety measures. Because of the pandemic, many of your customers are worried about their health and safety. In the age of COVID-19, one of the best things you can do to drive traffic and sales is to instill confidence in your customers.
0 kommentar(er)
